Kovalam is an internationally renowned beach with three adjacent crescent beaches.It has been a favourite haunt of tourists,especially Europeans,since the 1930s.A massive rocky promontory on the beach has created a beautiful bay of calm waters ideal for sea bathing. The leisure options at this beach are plenty and diverse-sunbathing, swimming, herbal body toning massages,special cultural programmes, Catamaran cruising etc.The tropical sun acts so fast that one can see the faint blush of coppery tan on the skin in a matter of minutes.Life on the beach begins late in the day and carries on well into the night.The beach complex includes a string of budget cottages,Ayurvedic health resorts, convention facilities, shopping zones, swimming pools, Yoga and Ayurvedic massage centres etc.